How Did We Get Here?
Before partnering with Tech Toolbox, Corbett Timber Services’ online presence was ready for enhancement. Their initial website, while functional, offered limited scope for showcasing the full spectrum of their operations, featuring a modest selection of imagery and content. The website’s URL and design simplicity did not fully capture the essence of the company’s identity or its capacity to engage effectively with potential clients. This scenario presented an opportunity for growth and improvement in their digital engagement and business outreach.
Recognising the potential for digital advancement, it was evident that enhancing Corbett Timber Services’ online footprint could significantly amplify their ability to display the quality and diversity of their services. The transition aimed to embrace the full possibilities of online marketing and customer interaction. The initiative for a digital makeover was motivated by the desire to ensure that Corbett Timber Services could flourish in the digital realm, offering an accurate and engaging representation of their offerings to their target audience.
Solution
Tech Toolbox was delighted to partner with Corbett Timber Services to enhance their online presence. We embarked on a strategic journey to develop a comprehensive and engaging multi-page WordPress website. The new site now boasts 11 thoughtfully designed pages, including an inviting Home page, an informative Services page, six pages each dedicated to a specific service offered, an attractive Gallery to showcase previous projects, a detailed About Us section, and a straightforward Contact Us page. Our design philosophy was aimed at improving user experience and encouraging visitors to get in touch.
In line with Corbett Timber Services’ brand identity and values, the website features high-quality images, particularly in the gallery, to highlight their past work. We included clear Call-to-Action (CTA) buttons throughout the website, directing visitors to make inquiries seamlessly. A domain name closely aligned with their brand, corbetttimberservices.com, was chosen to enhance brand visibility. Furthermore, we employed analytical tools like Google Analytics to monitor and understand website traffic, ensuring Corbett Timber Services has continuous insights into user engagement and the performance of their website.
Results
The introduction of Corbett Timber Services’ new website has made a positive impact on their online visibility and business development, with noticeable results within just two months of its launch. There has been an encouraging increase in new users, with monthly averages of 70-80, reflecting enhanced online engagement and visibility. Our dedication to maintaining a dynamic and engaging website is demonstrated through regular updates, especially in the Gallery section, which proudly displays CTS’s latest projects. This strategy ensures the website remains fresh and interesting, while also highlighting the continuous excellence and diversity of services Corbett Timber Services provides.
Furthermore, the inclusion of social media links has streamlined Corbett Timber Services’ online footprint, significantly improving their visibility across different platforms. This integrated digital approach has amplified their social media activity, fostering a complementary relationship that boosts engagement across both their website and social media channels. The early indicators are very positive, suggesting that Corbett Timber Services’ revised online strategy, spearheaded by the comprehensive efforts of Tech Toolbox, is on a successful path.